Here is the syllabus for ADPR 3520 GRAPHIC COMMUNICATION. I will announce any changes to our schedule on this page.
1. First day of class is Wednesday, Jan. 8
Wednesday, 12:20–1:10: Course introduction + pretest
2. Week of Jan. 13
Action Steps: For Monday, read carefully this chapter by Alex Hass https://opentextbc.ca/graphicdesign/chapter/2-5-concept-development/ and be prepared to write some about what you read. Also, for Monday read excerpt from Steal Like an Artist.
Monday, 12:20–2:15: Index card + get to know your team + discuss Hass chapter and Steal Like an Artist + Concept Development + Positioning
Wednesday, 12:20–1:10: Concepting exercise + Review vocabulary + design principles
3. Week of Jan. 20
Action Steps: Read Graphic Design Basics handout
Monday, 12:20–2:15: Dr. Martin Luther King, Jr. Holiday
Wednesday, 12:20–1:10: Photoshop tutorials
4. Week of Jan. 27
Action Steps: For Monday, read these guides to social media visuals and be prepared to write a few words about them. https://contentmarketinginstitute.com/2018/09/research-images-social/ Also this one: https://www.socialmediatoday.com/social-business/5-tips-creating-more-effective-images-your-social-media-campaigns also Review Photoshop Essential Training videos on Lynda.com. (selection methods, adjustment layers, masks, blending modes, type)
Monday, 12:20–2:15: Go over readings (write a few words about them) + talk about Creative Commons/learn to download photos + diversity + Photoshop tutorials
Wednesday, 12:20–1:10: Photoshop tutorials + meme project
5. Week of Feb. 3
Action Steps: Read social media graphic/animated gif assignment and create concept sketches
Monday, 12:20–2:15: Go over and set up social media graphic/animated gif and get feedback on your sketches from your group + begin working
Wednesday, 12:20–1:10: Work on social media graphic
6. Week of Feb. 10
Monday, 12:20–2:15: Work on social media graphic
Wednesday, 12:20–1:10: Social media graphic is due at end of class
7. Week of Feb. 17
Action Steps: For Monday, watch Illustrator videos on LinkedInLearning (Illustrator CC 2019 Essential Training by Tony Harmer. In chapter 4: Drawing basic shapes. In chapter 10: the Shape builder tool. In chapter 11: knowing your pen tool and mastering the pen tool) + read Illustrator assignment and begin concept development, which is due next week
Monday, 12:20–2:15: Critique social media graphics + Go over assignment + Illustrator practice
Wednesday, 12:20–1:10: Illustrator practice
8. Week of Feb. 24
Monday, 12:20–2:15: Bring concept development sketches and get feedback from your group and from me + set up Illustrator project and begin working
Wednesday, 12:20–1:10: Continue Illustrator project
9. Week of March 2
Monday, 12:20–2:15: Continue Illustrator project
Wednesday, 12:20–1:10: Illustrator project is due at end of class
10. Week of March 9
Spring Break this week!
11. Week of March 16
Monday, 12:20–2:15: Critique Illustrator projects + understanding resolution and how to prepare images for print + practice prepping images for print
Wednesday, 12:20–1:10: Watch some of Helvetica.
12. Week of March 23
Action Steps: Read about typography at http://thinkingwithtype.com (for Monday, read the sections labeled Anatomy, Type Classifications, Mixing Typefaces, Punctuation, Kerning, Tracking, Line Spacing, Alignment) + read the handout called Type Rules! For Wednesday, review LinkedIn Learning InDesign Essential Training
Monday, 12:20–2:15: Discuss Typography + InDesign practice
Wednesday, 12:20–1:10: InDesign practice
13. Week of March 30
Action Steps: Study for test next week + read project specs for book cover
Monday, 12:20–2:15: InDesign practice + professional documents + review for test + go over project specs
Wednesday, 12:20–1:10: Set up the book cover together and begin working
14. Week of April 6
Monday, 12:20–2:15: Test over typography + image size & resolution + other topics. When you turn in your test, continue working on your book cover.
Wednesday, 12:20–1:10: Continue working on book cover project
15. Week of April 13
Monday, 12:20–2:15: Continue working on book cover project
Wednesday, 12:20–1:10: book cover project due at end of class
16. Week of April 20
Monday, 12:20–2:15: Critique of book covers
Wednesday, 12:20–1:10: Continue critique + Course evaluation
17. Week of April 27
Monday, 12:20–2:15: Work on final corrections to your projects
Tuesday is a Monday schedule so class on Tuesday is from 12:20–2:15. Individual meetings with me to go over corrections. You need to come only during your appointed time, but you are free to work in the lab if you need to.
No final exam. Enjoy the summer.