Here is the syllabus for ADPR 3520 GRAPHIC COMMUNICATION. I will announce any changes to our schedule on this page.
1. First day of class is August 15
Thursday, 9:30–11:30 Course introduction + pretest + index card + get to know your team
2. Week of August 19
Action Steps: For Thursday, read carefully this chapter by Alex Hass https://opentextbc.ca/graphicdesign/chapter/2-5-concept-development/ and be prepared to write some about what you read on Thursday
Tuesday, 9:30–10:45: Review vocabulary + design principles
Thursday, 9:30–11:30: Concept Development + Positioning + Go over skills homework
3. Week of August 26
Action Steps: Read these two articles: https://www.nytimes.com/2019/06/08/style/rent-subscription-clothing-furniture.html and https://www.autorentalnews.com/332208/how-millennials-gen-z-are-reshaping-car-rental and complete concept work (brainstorming + sketching) for Tuesday. For Thursday, revise concept sketches, take photographs of your sketches, write a short rationale for your decisions.
Tuesday, 9:30–10:45: Share your concept sketches in a small group and get feedback + make notes about changes you might make based on feedback
Thursday, 9:30–11:30: Talk about Creative Commons/learn to download photos + Search online for images to support your concept + Go over folders needed for documenting your process for your portfolio + Photoshop tutorial
4. Week of Sept. 2
Action Steps: Read these guides to social media visuals. https://contentmarketinginstitute.com/2018/09/research-images-social/
Also this one: https://www.socialmediatoday.com/social-business/5-tips-creating-more-effective-images-your-social-media-campaigns also Review Photoshop Essential Training videos on LinkedInLearning. (selection methods, adjustment layers, masks, blending modes, type)
Tuesday, 9:30–10:45: Go over readings + Photoshop tutorials
Thursday, 9:30–11:30: Photoshop tutorials + meme project + go over first project
5. Week of Sept. 9
Action Steps: Read social media graphic/animated gif assignment and create concept sketches
Tuesday, 9:30–10:45: Get feedback on your social media project sketches from your group
Thursday, 9:30–11:30: Work on social media graphic
6. Week of Sept. 16
Tuesday, 9:30–10:45: Work on social media graphic/animated gif
Thursday, 9:30–11:30: Gif is due at 10:30 + critique gifs
7. Week of Sept. 23
Action Steps: Watch Illustrator videos on LinkedInLearning + Read Illustrator assignment and begin concept development
Tuesday, 9:30–10:45: Illustrator tutorials + go over assignment
Thursday, 9:30–11:30: Bring concept development sketches and get feedback from your group and from me + continue Illustrator tutorials
8. Week of Sept. 30
Tuesday, 9:30–10:45: Begin Illustrator project
Thursday, 9:30–11:30: Continue Illustrator project
9. Week of Oct. 7
Action Steps: Read about typography at http://thinkingwithtype.com
Tuesday, 9:30–10:45: Illustrator project due at end of class
Thursday, 9:30–11:30: Critique Illustrator project + discuss typography
10. Week of Oct. 14
Action Steps: Review InDesign on LinkedInLearning
Tuesday, 9:30–10:45: Understanding resolution and how to prepare images for print + InDesign tutorial
Thursday, 9:30–11:30: InDesign tutorials
11. Week of Oct. 21
Action Steps: Read about the Interstate highway system
Tuesday, 9:30–10:45: Discuss Interstate highway project + InDesign practice
Thursday, 9:30–11:30: Go to special collections
12. Week of Oct. 28
Action Steps: Study for test + Bring concept development for your highway project
Tuesday, 9:30–10:45: Test over typography + image size and resolution
Thursday, 9:30–11:30: InDesign tutorials + professional documents + Go over concept sketches with your group and with me
13. Week of Nov. 4
Tuesday, 9:30–10:45: Begin highway project
Thursday, 9:30–11:30: Continue work on highway project
14. Week of Nov. 11
Tuesday, 9:30–10:45: Critique of highway project so far
Thursday, 9:30–11:30: Highway project is due at end of class
15. Week of Nov. 18
Action Steps: Read portfolio assignment
Tuesday, 9:30–10:45: Go over portfolio assignment + begin working
Thursday, 9:30–11:30: Course evaluation + continue work on portfolio assignment.
16. Week of Nov. 25
Tuesday, 9:30–10:45: Continue portfolio assignment
Thursday, 9:30–11:30: Thanksgiving Holiday
17. Week of Dec. 2
Tuesday, 9:30–10:45: Portfolio is due this week (you have until Dec. 6 at midnight to turn it in)
No final exam. Enjoy the holidays.