Here are the projects you'll complete in ADPR 5520. Save all of your files LastName_ProjectName.
The first assignment is a PRESENTATION (under ten minutes) on one of the designers, illustrators, or typographers below. Include what the person is known for, career highlights, a brief history of his/her work, and anything else that you find interesting. You will design this presentation using InDesign, and you'll export a PDF for the presentation.
Designers to choose from include:
Fred Woodward • Debbie Millman • Aaron Draplin • Sylvia Harris • Paula Scher • Peter Mendelsund • Michael Bierut • Aaron Draplin • Gail Anderson • Chipp Kidd • Stefan Sagmeister • Tobias Frere-Jones • Louise Fili • Lauren Dom • Dan Kuhlken & Nathan Goldman of DKNG • Eddie Opara
PROJECTS
Repeating Pattern
Editorial Illustration
Packaging Redesign
RESPONSE PAPERS
1. History
2. Packaging
3. Typeface
GRADING RUBRICS
According to the Office of the Registrar letter grades are assigned as follows:
A = Excellent
B = Good
C = Satisfactory
D = Passing
F = Failing
For projects:
A = Excellent. This work is professional and portfolio-ready. It meets all the requirements with aplomb. Projects receiving an A require very few changes. Projects demonstrate mastery of the software to communicate ideas; attention to detail (typographic, software, design elements); evidence of experimentation/iterations of the design and inspiration; excellent writing about design choices; skillful application of design principles; and concepts that go beyond the obvious.
B = Good. This work is close to professional standards but needs improvement in some areas. Requirements have been met. Projects demonstrate a good understanding and use of the software to communicate ideas; attention to many details (typographic, software, design elements); evidence of some experimentation/iterations of the design and inspiration; strong writing about design choices; good use of design principles; and concepts that make sense.
C = Satisfactory. This work meets most of the requirements of the assignment but needs many revisions. Basic understanding of the software is evident, but attention to typographic detail and to design elements needs work. Evidence of inspiration and of design experimentation is rudimentary. The writing about design choices is sensible. Design principles are mostly used but need refinement. The concept is clear enough.
D = Passing. This work did not meet the requirements of the assignment. It is below average and needs a lot of work. There are typographic errors and poor application of design principles. Parts of the assignment are missing or poorly done. The concept is confusing or wrong for the audience.
F = Failing. This work wasn’t turned in or it failed to meet basic requirements. It demonstrates little or no effort.
For response papers:
A = Excellent. This paper meets professional standards. The writing is clear and well-organized. The paper is free of grammar and spelling errors. It meets all the requirements with aplomb and is submitted by deadline. Statements are supported with reasons and details. Response papers receiving an A require almost no editing.
B = Good. This paper is close to professional standards but needs improvement in some areas. Requirements have been met. The writing is fine but may need to be finessed for clarity and organization. Response papers receiving a B are mostly free of grammar and spelling errors. Most statements are supported with reasons and details.
C = Satisfactory. This paper meets most of the requirements of the assignment but needs improvements in one or more areas. Response papers receiving a C may have multiple grammar and spelling errors or the writing is unclear or unstructured. Statements may need to be supported by reasons and details.
D = Passing. This work did not meet the requirements of the assignment. The writing is confusing and contains factual, grammar and/or spelling errors. This paper feels phoned-in with general statements that lack support.
F = Failing. This paper wasn’t turned in or it failed to meet basic requirements. It demonstrates little or no effort.
Photo of Memorial Hall being built on the UGA campus. Courtesy of the Hargrett Rare Book & Manuscript Library.
The first assignment is a PRESENTATION (under ten minutes) on one of the designers, illustrators, or typographers below. Include what the person is known for, career highlights, a brief history of his/her work, and anything else that you find interesting. You will design this presentation using InDesign, and you'll export a PDF for the presentation.
Designers to choose from include:
Fred Woodward • Debbie Millman • Aaron Draplin • Sylvia Harris • Paula Scher • Peter Mendelsund • Michael Bierut • Aaron Draplin • Gail Anderson • Chipp Kidd • Stefan Sagmeister • Tobias Frere-Jones • Louise Fili • Lauren Dom • Dan Kuhlken & Nathan Goldman of DKNG • Eddie Opara
PROJECTS
Repeating Pattern
Editorial Illustration
Packaging Redesign
RESPONSE PAPERS
1. History
2. Packaging
3. Typeface
GRADING RUBRICS
According to the Office of the Registrar letter grades are assigned as follows:
A = Excellent
B = Good
C = Satisfactory
D = Passing
F = Failing
For projects:
A = Excellent. This work is professional and portfolio-ready. It meets all the requirements with aplomb. Projects receiving an A require very few changes. Projects demonstrate mastery of the software to communicate ideas; attention to detail (typographic, software, design elements); evidence of experimentation/iterations of the design and inspiration; excellent writing about design choices; skillful application of design principles; and concepts that go beyond the obvious.
B = Good. This work is close to professional standards but needs improvement in some areas. Requirements have been met. Projects demonstrate a good understanding and use of the software to communicate ideas; attention to many details (typographic, software, design elements); evidence of some experimentation/iterations of the design and inspiration; strong writing about design choices; good use of design principles; and concepts that make sense.
C = Satisfactory. This work meets most of the requirements of the assignment but needs many revisions. Basic understanding of the software is evident, but attention to typographic detail and to design elements needs work. Evidence of inspiration and of design experimentation is rudimentary. The writing about design choices is sensible. Design principles are mostly used but need refinement. The concept is clear enough.
D = Passing. This work did not meet the requirements of the assignment. It is below average and needs a lot of work. There are typographic errors and poor application of design principles. Parts of the assignment are missing or poorly done. The concept is confusing or wrong for the audience.
F = Failing. This work wasn’t turned in or it failed to meet basic requirements. It demonstrates little or no effort.
For response papers:
A = Excellent. This paper meets professional standards. The writing is clear and well-organized. The paper is free of grammar and spelling errors. It meets all the requirements with aplomb and is submitted by deadline. Statements are supported with reasons and details. Response papers receiving an A require almost no editing.
B = Good. This paper is close to professional standards but needs improvement in some areas. Requirements have been met. The writing is fine but may need to be finessed for clarity and organization. Response papers receiving a B are mostly free of grammar and spelling errors. Most statements are supported with reasons and details.
C = Satisfactory. This paper meets most of the requirements of the assignment but needs improvements in one or more areas. Response papers receiving a C may have multiple grammar and spelling errors or the writing is unclear or unstructured. Statements may need to be supported by reasons and details.
D = Passing. This work did not meet the requirements of the assignment. The writing is confusing and contains factual, grammar and/or spelling errors. This paper feels phoned-in with general statements that lack support.
F = Failing. This paper wasn’t turned in or it failed to meet basic requirements. It demonstrates little or no effort.
Photo of Memorial Hall being built on the UGA campus. Courtesy of the Hargrett Rare Book & Manuscript Library.